We Are Caravan identity
When our very talented film maker friend Andy Taylor Smith decided to set up as a company with the equally talented Owen Davies, we jumped at the chance to create a new identity for them. They came to us with their new name, We Are Caravan, a few logo examples they liked, and a pretty open brief for us to come up with a striking but simple logo to communicate their creative, edgy style.
Using the recognisable caravan form as a starting point, we explored several typo-illustration routes using hand drawn lettering to combine the name with the image. The challenge was creating something that had the right balance of edginess, legibility and simplicity to create a logo that reads and communicates quickly, yet creatively.
We’re as chuffed with the new identity as Andy and Owen. The big and bold lettering is read and seen simultaneously, helped by keeping to a striking black & white theme to focus on the form and maximise impact. This is a logo that will work hard across all sorts of media – from business cards to end credits on a film reel.
We feel it’s a suitably ‘cool’ brand for a very creative duo.
Heritage interpretive signage at Leicester Cathedral Gardens
The covers came off our signs this week, as the smart new Cathedral Gardens were officially opened by the Bishop of Leicester and the Leicester City Mayor. Newenglish were commissioned to create two interpretive signs to complement our existing signage around the Cathedral, which was completed in 2012. The totems are intended to give visitors a quick insight into the history of the Wyggeston Hospital and to acknowledge the Opening and funding partners of Cathedral Gardens. The high quality construction is made from hand-toned bronze with etched and colour in-filled text and logos, to give a smart, weather-resistant finish that sits easily with the listed heritage surroundings of the cathedral, St Martin’s House, and the highly anticipated King Richard III Visitor Centre.
We’ve just completed an overhaul of marketing and event materials for Surfacing Standards Limited – specialists in the field (we had to) of artificial sports pitches.
This week saw the launch of their new look at the Independent Schools’ Bursars Association (ISBA) conference in Harrogate. Newenglish refined the logo and brand colour and created new event stand graphics, brochure, business cards and a responsive website for easy viewing on mobile and desktop devices. The cohesive new look gives a SSL a professional edge and makes it much easier for customers to understand their business offer.
It’s great to know we’ve scored highly with SSL too:
“We are delighted with the professional service we have received from all concerned at Newenglish and very pleased with all the design work providing excellent results in all areas and products.”
Just browsing through Shooting & Conservation magazine over a cuppa (as you do), thankfully it was our latest Honda ATV ad that really jumped out at me.
So, was it the uncluttered design, the bold use of the red brand colour against all the muted greens in the magazine, or the dramatic perspective of the typography that drew me in?
Whatever it was, it worked. As we say in the Honda ATV brochure – Job done.
The Giant Screen - Creature Features Flyers
Ah we love the arrival of new print in the studio! This time is the Creature Features flyer we created for the Giant Screen in Birmingham.
The flyer advertises their upcoming programming for the new Godzilla and Spiderman 2 films - along with some cult classic creature and monsters films.
The creative is fun and quirky - very apt for the subject matter.
Arnold Library Signage
We love working with the Nottinghamshire County Council on their marvellous library service. This week, it’s a simple but effective job installing some beautiful silver ‘library’ letters on the Arnold building.
Nice to see that our window graphics (installed in 2010) have stood the test of time - still looking very fresh!
Honda Big Red Boxes 2014
Each year to arm their dealers with a wonderful selection of assets and marketing material, we create the Big Red Box. Four divisions of Honda Power Equipment: ATV, Marine, Lawn & Garden and Energy each send out a Big Red Box to their dealers, packed full with a selection of materials including:
Big Red Box Guide Book
Image Disc (Product photography)
Point of Sale product information
In Store Point of Sale graphics
Brochures and Pricelists
Newenglish work very closely with our lovely clients at Honda to create the perfect package to send out to support their dealers.
The Big Red Box is a statement piece that dealers are always very pleased to receive and the materials contained within encourage them to maximise Honda presence in their store.
Our large scale graphics give wow factor and brand impact in dealer environments that can sometimes be quite hectic. This is a mammoth project for us each year, but very enjoyable.
The team here were really pleased to receive our sample through the post! Also very happy to have such nice feedback form the Honda team "thank you to your great team who are just FABULOUS and deliver 1st class service".
Hollowells Branch Signage
As part of our ongoing work with Hollowells Funeral Directors, we’re currently installing their newly branded signage.
The signage features a unique H and flourish that we hope will become recognisable across Northampton.
We’re really proud of the finished results!
Hollowells Funeral Directors
A happy for Monday for Newenglish Design as we see the launch of our project for Hollowells Funeral Directors in Northampton.
The family run company commissioned us to create them a new brand identity, advertising campaign and website.
As part of the rebrand we shortened the original name ‘B. Hollowell & Son’ to Hollowells and created a brand style that is both classic and modern.
New signage for their branches is being installed today, ready to show the Northampton public the new face of the company.
At Newenglish we are highly skilled at changing perceptions. The funeral sector is one that is seen as being rather old fashioned on the whole, despite being extremely professional and caring. We wanted to ensure that their professionalism and modern approach to funerals was conveyed, changing the perception of funerals.
Being able to make the difficult experience of losing a loved one a better experience by using our design and communication expertise is a genuine pleasure.
Rainbows Business Club
Newenglish Design loves to support the wonderful childrens charity Rainbows, it’s a wonderful charity providing care for children and young people, and it’s run by an amazing team.
Ian and Claire enjoyed the recent Business Club event at Pochin’s William Street showroom, great food (all cooked on an AGA) and lots of laughs. Roll on the next one!
(Pic above shows the friendly Pochin team who hosted the event)